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MINOR PROJECT - Final Compilation

24/04/26 - 24/07/26 (Week 1-14)

SUN YUTONG (0377440)

Bachelor of Design (Honours) in Creative Media

MINOR PROJECT - Final Compilation

INSTRUCTION


TASK PROGRESS

In the first week, Dr. Wong gave us a brief introduction to the project. We were then asked to form groups from different professional backgrounds and choose a topic from a provided list as our project theme.

We then formed our group of five members, and our chosen topic was Ibu Niaga, which aims to support Malaysian B40 female entrepreneurs.

Fig 1.1 Group members

Phase 1: Empathy

In Task 1, we researched the backgrounds of B40 female entrepreneurs, developed a problem statement, defined project objectives, and identified the target user group. Each team member also participated in user interviews.

Fig 2.1 Targeted user

Fig 2.2 Interview Questions

I interviewed a female entrepreneur who runs a home-based handmade snack business.



After each of us completed the interviews, we mapped the affinity of home-based women entrepreneurs and service-based women entrepreneurs.

Fig 2.4 Affinity Diagram - Home-based women entrepreneurs

Fig 2.5 Affinity Diagram-Service-Based entrepreneurs

Next, I completed the creation of the User Persona.

Fig 2.6 User Persona-Home-based women entrepreneurs

Fig 2.7 User Persona-Service-Based women entrepreneurs

Phase 2: Define
Insights
After analysing all six interviews, we identified several common challenges faced by our target users. These insights helped us better understand their daily struggles and guided the development of our design solution, ensuring that our proposed features addressed their real business needs.

Fig 3.1 Insights

Problem statements
After getting the insights, we identified the user, need, and insight and came up with problem statements. 

Fig 3.2 Problem statements

And made them into "How might we" statements.

Fig 3.3  "How might we" statements

The "How might we" statement we chose:
Home-Based Women Entrepreneurs：How might we help home-based women entrepreneurs better manage business tasks and family responsibilities without missing orders or losing customers?

Service-Based Entrepreneurs: How might we  design an integrated system that helps service-based entrepreneurs manage HR, finances, and operations more efficiently?

Mid-Project Progress: Update to client (WEEK 8)
This week, we briefed our client on the project's progress. This mid-term review gave us the opportunity to showcase the current results and solicit feedback on the completed design.

Fig 3.4 Team presentation

Project Mid-Term Progress Presentation

Phase 3: Ideation
Crazy 8 ideas
In class, we practiced drawing eight different crazy ideas to spark our creativity. My idea was to create an all-in-one app to help B40 women efficiently respond to customers and provide relevant marketing knowledge within the app.

Fig 4.1  Crazy 8 sketches

Next, after discussions with my team, we decided to create an app to help B40 women.
I first conceived the relevant functions, and then I drew a sketch of the app.


Fig 4.2  Sketche 1

Fig 4.2  Sketche 2

Phase 4: Prototype

Sitemap
Next, we started developing the prototype. First, we created a sitemap to determine the features needed in our app.

Fig 5.1 Sitemap

I completed the user flow diagram.

Fig 5.2 User Flow

After completing the Sitemap and User Flow, Jiang Jiayu and I began developing the prototype.

We first completed the creation of a low-fidelity prototype, which has four main functions: order management, customer communication, bookkeeping, and AI marketing.

Fig 5.3 Li-fi Prototype

Later, at Nour's suggestion, we added the smart calendar feature to help users balance family and work.

Next, Jia Yu and I continued to complete the high-fidelity prototype.

Fig 5.4 Hi-fi prototyping workspace

These are our UI kits for high-fidelity prototyping.

Fig 5.5 UI Kits

During classroom consultations, Dr. Wong provided us with many helpful suggestions, which we have been continuously updating.

Final Prototype


Phase 5: Test

After the prototype was completed, we developed a testing plan and found three people to test our prototype and collect feedback.

Fig 6.1 Test Plan

Test video:


After completing the test, we calculated the effectiveness and efficiency of the testers. We found that most testers were able to complete the test plan very well.

Fig 6.2 Test Evaluation

Final Client Presentation

Team presentation



Reflection

Experience
This project provided a valuable opportunity for interdisciplinary collaboration with new team members. Although our initial progress was slower than anticipated—and we even lagged behind other groups at one point—everyone contributed wholeheartedly, and through our concerted efforts, we successfully completed the task.

The most memorable part of the project was conducting in-depth interviews with the target demographic: mothers. This process required a high degree of empathy; we had to gather data valuable to the research while remaining respectful of and sensitive to their emotions. My core responsibilities included problem analysis, summarizing user needs, and UI/UX design for the mobile application. Throughout the design iteration process, I focused on aligning the interface with the users' habits and creating a seamless, convenient interactive experience that would help these mothers manage and save their precious time. This experience pushed me to look beyond mere "visual aesthetics" and truly examine the product from the user's perspective—an invaluable learning opportunity.

Observation
As the project progressed, I realized that effective teamwork relies heavily on transparent communication and a strong sense of personal responsibility. Each member needs the self-drive to manage their own tasks rather than passively relying on the team leader for constant reminders.

At the same time, through field observations and interviews, I gained a profound understanding of the immense pressure modern mothers face in their daily lives as they struggle to balance demanding careers with family caregiving. These real-world pain points reinforced my conviction that designing a product that is simple, intuitive, and genuinely solves user problems is far more important than including flashy features.

Discovery
This project not only expanded my technical expertise but also deepened my understanding of specific social and accessibility-related issues. I gained in-depth knowledge of wheelchair mechanics and User-Centered Design (UCD) principles, while also exploring how digital technology could help alleviate the mental and lifestyle stresses experienced by mothers.

Throughout the collaboration, my teamwork and cross-disciplinary communication skills improved significantly. Most importantly, the deep engagement with wheelchair users and mothers greatly heightened my sense of empathy. This also instilled in me a firm conviction regarding my future path in design:

Exceptional design is never merely about creating an aesthetically pleasing interface; its ultimate mission is always to tangibly improve people's lives and enrich their daily experiences.




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