INFORMATION DESIGN - PROJECT 2

04/02/26 - 22/03/26 (Week 4-5)

SUN YUTONG (0377440)

INFORMATION DESIGN / Bachelor of Design (Honours) in Creative Media

PROJECT 2


JUMP LINK

INSTRUCTIONS


Project 2 - Exercise 3: Kinetic Typography

Group A: Blue Team
Selected song: Old Town Road - Lil Nas X
Work distribution in our group:
Fig1.1 Work distribution

Our group discussed and finalized the fonts, color palettes, and materials to be used in our video.

Fig1.2 Font - Groovy Western

Fig1.3 Color palette

I followed the video tutorials to complete my part.
I created a camera, then I created many empty shots and linked them to a parent element. I changed the position of each line to modify each shot.

Fig1.4 Process screenshot

Fig1.5 0.42 - 0.56

Final  Kinetic Typography


Project 2 - Exercise 4: Donut chart

In Exercise 4, we need to complete a Motion Graphic Chart based on the assigned chart. I created a Donut Chart.

Reference Tutorial: https://youtu.be/EgxGPlNxgtg

I completed the creation of the animated chart based on the video tutorial. 
In the tutorial video, I also learned how to create masks.

Fig1.5 Process screenshot

Final Donut chart


Project 2 - Exercise 5: Vector Animation

In Exercise 5, we need to create a vector animation based on the assigned images. My assigned task is C.

First, I selected the layers I wanted to animate in Illustrator, and placed them on different layers.
In Illustrator, I adjusted the artboard resolution to 1920x1080.

Fig1.6 Process screenshot

After separating the layers, I imported the file into After Effects to create the vector animation.
I selected the bounce effect in the first few seconds.
Fig1.7 Adding keyframes

I wanted to create the effect that the shadows of the trees would disappear as the sun set, so I used the puppet positioning tool to control the swaying of the shadows.
Fig1.8 Process screenshot

To create the effect of a flowing river, I also used a puppet positioning tool for control.
Fig1.9 Process screenshot

Final Vector Animation


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REFLECTION

Experience:

In Project Two, I completed three different tasks: dynamic typography, donut chart animation, and vector animation. The dynamic typography task was completed in a group, where we collaborated to design animated text that visually conveyed meaning and emotion. Through discussion and teamwork, we explored how to combine motion, timing, and typography to communicate information more effectively. In the donut chart animation exercise, I practiced transforming static data into dynamic visual information. In the vector animation task, I used vector graphics to create animated elements, focusing on motion, transitions, and visual storytelling.

Observations:

In the dynamic typography project, I observed that motion and timing significantly impact people's perception of text. Even simple text becomes more vivid and engaging when combined with motion and rhythm. Group collaboration also helped us generate more creativity and gave us the opportunity to experiment with different animation styles.
In the donut chart animation, I noticed that animation made statistical information clearer and more engaging compared to static charts. The gradual presentation of data segments helped guide the viewer's attention and improve readability.
In my vector animation exercises, I realized that smooth transitions and consistent motion principles are crucial for maintaining visual coherence. Subtle adjustments to speed, easing effects, and motion paths can significantly impact the overall viewing experience.

Findings:

Through Project Two, I learned that motion design plays a vital role in information dissemination. Animation can enhance visual hierarchy, guide the viewer's attention, and make complex information easier to understand. This project also helped me improve my technical skills in creating animated graphics while adhering to design principles such as timing, pacing, and clarity. In conclusion, this project deepened my understanding of how motion can be used as a design tool to improve storytelling and information visualization.





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