Advanced Typography: Final Compilation & Reflection

15/7/25 (Week 13-Week 14 )

SUN YUTONG (0377440)

Advanced Typography / Bachelor of Design (Honours) in Creative Media 

Final Compilation & Reflection

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JUMP LINK

Task 1 - Exercises

Task 2 - Key Artwork & Collateral

Task 3 - Type Exploration & Application

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INSTRUCTIONS 

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TASK 1: Exercises

22/4/25 - 13/05/25 (Week 1-Week 4 )

Exercise 1 - Typographic System:

Fig 1.1 Axial System Final (Week 2)

Fig 1.2 Radial System Final (Week 2)

Fig 1.3 Dilattional System Final (Week 2)

Fig 1.4 Random System Final (Week 2)

Fig 1.5 Grid System Final (Week 2)

Fig 1.6 Transitional System Final (Week 2)

Fig 1.7 Modular System Final (Week 2)

Fig 1.8 Bilateral System Final (Week 2)

Fig 1.9 Typographic System Final (PDF)

Fig 1.10 Typographic System Final (Grid )

Exercise 2 - Type & Play:

Fig 2.1 Image and Extraction (Week 3)

Fig 2.2 Font extraction process (Week 3)

Fig 2.3 Extracted letterforms (baseline)

Fig 2.4 Reference fonts (baseline)

Fig 2.5 Original extraction (top) and final letterform (bottom) comparison

Fig 2.6  Final font process (PDF) 

Fig 2.7 Final poster (Week 4)

Fig 2.8 Final poster (PDF)

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TASK 2: Key Artwork & Collateral

14/05/25 - 11/6/25 (Week 4 - Week 8)

Task 2 (A) - Key Artwork:

Fig 3.1 Black workmark on white background

Fig 3.2 White workmark on black background

Fig 3.3 Colour palette

Fig 3.4 Workmark in actual colours on the lightest shade of your colour palette

Fig 3.5 Workmark in the lightest shade of your colour palette on the darkest shade of your colour palette

Fig 3.6 Final Task 2 (A) (PDF)

Fig 3.7 GIF animated wordmark

Fig 2.4 GIF animated wordmark (2)

Task 2 (B)-Collateral:

Fig 4.1 Final collateral 1-clothes

Fig 4.2 Final collateral 2-hats

Fig 4.3 Final collateral 3-cups

Fig 4.4 Final main elements

Fig 4.5 Keywords

Fig 4.6 Color Workmark 1

Fig 4.7 Color Workmark 2

Fig 4.8 Color Palette

Fig 4.9 Self-Portrait

Fig 4.10 Final Nine-Grid Layout

Instagram Link: https://www.instagram.com/sunyutong215?igsh=MWtsbTk4ZG10YzN1bA%3D%3D&utm_source=qr

Fig 4.11 Final INS screenshot

Fig 4.12 Final Task 2 (B) (PDF)

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TASK 3: Type Expression and Application

11/06/25 - 14/07/25 (Week 8 - Week 13)

Final Font:

Aera Download

Fig 5.1 FontLab screenshots

Fig 5.2 Final Font (PDF)

Font Presentations:

Fig 6.1 Font Presentation 1

Fig 6.2 Font Presentation 2

Fig 6.3 Font Presentation 3

Fig 6.4 Font Presentation 4

Fig 6.5 Font Presentation 5

Fig 6.6 Font Presentation (PDF)

Font Applications:

Fig 7.1 Font Application 1

Fig 7.2 Font Application 2

Fig 7.3 Font Application 3

Fig 7.4 Font Application 4

Fig 7.5 Font Application 5

Fig 7.6 Font Application (PDF)

HONOR STANDBY DESIGN:

Fig 8.1 Clock Design

Fig 8.2 Personalized Signature Design

Fig 8.3 Overall Visual Design

Fig 8.4 Honor Standby Design Concept (PDF)

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REFLECTION

Experience: In this semester, I learned a lot of new knowledge, such as typesetting system, font design, logo design, etc. When trying each task, I would experience a time when I didn't know how to complete it, but under the guidance of Mr. Vinod, I completed the modification and completion of each task. For me, font design is a long job, but in the process of completing the design, I experienced many attempts, such as for font demonstration and font application, I boldly tried the color matching, which I think is very interesting. In general, I learned a lot of typesetting knowledge and design software in this module, and I hope I can further and better apply the knowledge I have learned.

Observation: When completing different tasks, I observed that the proportion of fonts needs to be paid attention to. For example, in the process of completing tasks 1B, 2 and 3, I paid attention to and modified the font proportion. In the process of completing different tasks, I gradually realized that the font proportion plays a vital role in the overall visual design. For example, in the typesetting design of task 1B, at first I did not pay attention to the proportion between the 5 letters. After receiving feedback from Mr. Vinod, I made more detailed adjustments to the font proportion. Entering the design stage of Task 2 and Task 3, I paid more attention to the contrast between font sizes. In this process, I gained a deeper understanding of the role of fonts in conveying information.

Discovery: When applying my work to specific accessories, it is a particularly interesting attempt. I can intuitively see the presentation effect of the work in the real scene. This process made me realize that design is not just visually "good-looking", but more importantly, the balance between its feasibility and beauty in actual use.